5. Expand Your Social Media Horizons
OK, the chances are you started with Facebook marketing and that you're now even using Instagram. Nice work. But now is not the time to rest on your laurels.
You should be on Facebook. The sheer numbers dictate it. Instagram is also certainly one platform that has been great for travel agents, largely because travel content fits with the platform's positioning — travel is perfect for visual content and Instagram is largely aspirational. We all have places in the world we want to see!
But organic engagement with both Facebook and Instagram is declining. So what should you do? I have two recommendations this year. 1. Start Using Instagram Stories
This is the format that's getting higher engagement rates, so get involved, test your
stories out and see what works for you.
2. Get on Pinterest
Again, it is a visually dominated platform and therefore it's a great fit for travel. Did you know that it's the fourth biggest social network
? It's bigger than Twitter, LinkedIn, and Snapchat. There's also more people with Pinterest than WhatsApp.
Check out the travel trends
that Pinterest is seeing on its platform.