How to sell individual transfer for festivals and sports events

The target audience of various music festivals, sports competitions, and similar events are people aged 18-35 years old: students and the working youth. That means that most of them cannot afford an expensive transfer. At the same time, they are easy-going and, therefore, more likely to use public transport and official shuttles, which are often free.

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How to sell individual transfer for festivals and sports events
That is why concerts, championships, and similar events are perfect for buses of all kinds. Your task is to convince the client that the private minibus is the best option:

1. First, you need to dispel the fear of the transfer's high price.

Tell that the cost per passenger can be equal to the cost of a public transport ticket.

For example
, the fastest way to get from the Heathrow Airport to London is by train. A ticket price is 28,50 euro per person. The cost of a Kiwitaxi minibus for 7 passengers is 130 euro, that is, 19 euro for each person. In this case, the tourist will be taken from the terminal at a convenient time directly to the sports or concert venue.

Explain that public transport, especially inter-city one, does not run late in the evening. One will have to go to the nearest hotel and spend the night there. As a result, the cost of the return journey may be considerable.

      2. Pay attention — such events often take place outside of cities, in places to which regular public transport does not go. In this case, you will have to walk to the place.

      3. Tell the client about the following disadvantages of the official festival transfer:
      • Its schedule is bound to the festival's opening/closing, so it usually doesn't operate the rest of the days. If the festival lasts for, say, three days, you won't be able to leave on the second day.
      • Places of departure/arrival are fixed. It is not always convenient to get to them. The transfer will pick the client up in any place specified.
      • It does not go around the clock, and the transfer can be booked for any time.
      • You can secure a place on the return transfer only at the festival, but there will be no time for that. The transfer can be ordered immediately in both directions.
      • The price depends on the number of people who booked the shuttle and will be known before the trip itself. The transfer cost is immediately shown on the site and does not change after the booking.
      • It is even worse if it is not possible to pre-book the festival transfer. In this case, the bus will leave as soon as it gets full, and you will have to wait a minimum of 20 minutes on a stuffy bus as large-scale events mainly take place in summer.
      • There are not enough seats on a free shuttle for everyone. A transfer offers as much space as you need.

      4. A common practice to travel to any event is to book a large tourist bus, with an average of 50 seats. Such transport is usually rented by several groups of people that are not familiar with each other. Considering that people are usually not sober at festivals and other big events, the trip for your tourist promises the following inconveniences:
      • Not all passengers are equally conscious, and in case of an ordered bus, all people will have to wait for one. Until every person is picked up, the bus will not set off.
      • Not all passengers are equally friendly. So you can run into a random drunken brawl.
      • Not all passengers have equally strong stomachs. The bus will have to make a stop whenever someone, not you, feels bad, and there may be a dozen of such passengers. As a result, the way home will be unbearably long.

      5. Your client can easily avoid all this if they order a minibus only for their company.
      If your tourists are wealthy and ready to call a taxi to the concert or sports venue, tell them this:
      • It is unprofitable for taxi services to purchase minivans specifically for events, and companies often fail to cope with the increased load so there may not be enough transport for everyone. The task of transfer service is to find a suitable option for the tourist, by all means.
      • When choosing a taxi, you need to understand that a large group will need at least two cars. In the minibus, you will go all together sharing your emotions and impressions with friends right away.
      • Everyone will arrive at the place at the same time so no one will have to wait for the others and waste time and nerves to gather the group

      At Kiwitaxi, the tourist can choose from buses for 7, 10, 13, 16, and 19 passengers. A booking can be made 24 hours before the departure. Moreover, you will receive a 10–15% of commission for each booking.
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